"You know what I miss the most? Being carefree." Here is the sentence that inspired the "if only for a second" project. June 17th, 2013 , the Mimi Foundation in collaboration with Leo Burnett France, invited 20 cancer patients to participate in a unique makeover experience Segnalazioni

If only for a second – Scatti per dimenticare il cancro

“You know what I miss the most? Being carefree.”Here is the sentence that inspired the “if only for a second” project.
June 17th, 2013 , the Mimi Foundation in collaboration with Leo Burnett France,
invited 20 cancer patients to participate in a unique makeover experience .
This film shows the adventure
“Sai cosa mi manca di più? Essere spensierata.”E’ questa la frase che ha ispirato il progetto “Anche solo per un secondo” project.
Il 17 giugno 2013 la Mimi Foundation in collaborazione con Leo Burnett France,
ha invitato 20 pazienti oncologici a partecipare a una sessione di trucco speciale, testimoniata in questo video

Il libro fotografico

This 60 pages book contains the photographs by Vincent Dixon of the 20 participants of "If only for a second". Every photo is followed by a caption, the date and the time the photo was taken and most importantly, the exact second when the person forgot about their disease. Going through this book, the reader is carried away by laughter, giggles and carefree faces. Readers will even be surprised to have on their own faces… a smile. This is the heart of the idea of the "If only for a second " project, to spread smiles and happinessIl libro contiene 60 pagine con le fotografie di Vincent Dixon aei 20 partecipanti di “Anche solo per un secondo”.
Ogni foto è corredata da una didascalia, la data e l’ora dello scatto e, soprattutto, il secondo esatto in cui la persona ritratta dimentica la propria malattia.
Scorrendo le pagine del volume, il lettore vedrà risate, risatine e volti spensierati, che contageranno lo stesso lettore.
Questo è il cuore del concetto di “Se solo per un secondo” del progetto: diffondere sorrisi e felicità

This 60 pages book contains the photographs by Vincent Dixon of the 20 participants of “If only for a second”.
Every photo is followed by a caption, the date and the time the photo was taken and most importantly, the exact second when the person forgot about their disease.
Going through this book, the reader is carried away by laughter, giggles and carefree faces. Readers will even be surprised to have on their own faces… a smile.
This is the heart of the idea of the “If only for a second ” project, to spread smiles and happiness